Pick Justice Action launches campaign against Lorena Gonzalez-Fletcher and in support of farmworker rights
SAN DIEGO (KUSI) – Pick Justice Action, a 501(c)(4) social welfare non-profit organization with the mission of educating the public about the rights and interests of farm workers and general laborers, and to promote policies that protect these rights.
They have recently sponsored a “call to arms” campaign in support of California farm workers. They have announced a six-figure ad campaign on all platforms to get their of supporting farm workers rights out. Their ads call out Assemblywoman Lorena Gonzalez-Fletcher for supporting unions over individual workers.
Their full-page ad appeared in the San Diego Union Tribune earlier this week and the TV ad below has been airing in various places.
Gonzalez-Fletcher responded to it on Twitter but her original response has been deleted and is no longer available. She responded to her original tweet continuing, “Oh, and if there is any question about my commitment to farmworkers, maybe ask @UFWupdates or Dolores Huerta or anyone else that actually advocates for farmworkers.. Of all of the attacks I’ve seen, the ad in the newspaper today has to be the most ludicrous.”
Jesse Rojas, spokesman and Chairman of the Board for Pick Justice Action, joined us in the KUSI News studio to tell us more about this campaign and why they are putting so much money towards it.